Google Recruits Traditional Media Buyers

Google Begins Agency Outreach, Recruits Traditional Media Buyers from MediaPost Publications reports that Google is placing ads online for media buyers. This signifies Google’s entrance into the print advertising world. Although Google claims they are just testing the waters, many advertisers are fearful of Google throwing their hat into the ring and what it could mean. The article details advertising executives fears and concerns over Google. According to the article, Google says these fears are unfounded and is working to derail the apprehension they are facing by rolling out programs directed specifically at these issues.