eDay not Cyber Monday

Ever heard of “Cyber Monday?” It’s the Monday after Thanksgiving, and it’s been said that it is the busiest shopping day of the year for online stores. Analytics firm, Coremetrics, is saying that may not be true.

In their latest e-newsletter, Coremetrics advises e-tailers to expect the busiest online shopping day this year to actually be the next Monday, December 4th. This is based on actual data from 2005’s shopping season. Coremetrics has also coined a name for this day, calling it “eDay.” Clever huh?

My advice? If you are running an online business, you should always be prepared to handle your customers. As far as the holidays goes, expect high traffic and/or sales on both days and plan accordingly. You should be fine.