Amazon Hosting Author Blogs on ClickZ details Amazon’s new program to encourage authors to interact with readers. The most recent posts from an author’s blog will be featured prominently on an author’s profile page or on a book’s description page, along with a link to the author’s full blog. In addition, users will see new posts from authors of books they’ve purchased on their Amazon home page. So far, the program doesn’t allow readers to comment on blog posts, or to subscribe to blogs via RSS feed.
According to the article, Amazon.com has experimented with user-generated content before. Last year, it began allowing users to upload pictures related to products. It also reportedly began testing product wiki pages last month, on which consumers could add or edit information about a book or product. The company also began letting users tag products.