Yahoo! Leveraging Firefox Search Capabilities

If you are using the Firefox browser and you visited Yahoo! today, you may have seen a new banner pop up on your screen informing you how to change the search box from the default of Google to Yahoo!. I just saw it for the first time a few minutes ago. If you are not familiar with the browser, Firefox has a built in search box in the top right corner from where users can search the web. The default search engine is Google. Apparently, Yahoo is using browser detecting to serve up the popup to Firefox users. In fact, I just ran a check, and it did not happen with Internet Explorer. Here is the text of the banner:

Search with Yahoo! right from your browser.

1. Look for the search box in the upper right corner of your browser.
2. Click on the small triangle in the search box.
3. Choose Yahoo!. You’re done!

There is even a “don’t show this again” checkbox for users to turn it off if they don’t want to see it again. I think this is pretty creative thinking on Yahoo!’s part. Google has been sort of the adopted standard in search, especially with the technologically inclined. Yahoo! is trying to grab some market share here by showing users that they have a choice. My guess is most Firefox users are probably aware that they can change it however and choose to keep it Google. Kudos to Yahoo! though for being proactive.