Time Magazine Ad Gateway to Subscription Content

Time Magazine Considers Ad Gateway to Subscription Content on ClickZ reports that Time Magazine is currently testing a system where users are given access to paid subscription content if they are willing to endure a multi-paged, full-screen interactive ad from sponsor Chrysler. Using technology from Ultramercial, Time.com site visitors have been able to access the renowned “Person of the Year” cover story, along with the magazine’s full archive of articles, free for 24 hours after they viewed the ads. Time says that if this venture is successful, they will consider offering more paid content free on an ad-supported basis. This is marks a growing trend online by publishers to open archives and paid content that is supported by ads to better generate revenue from online advertising.